The Yemen Polling Center adheres to the World Association for Public Opinion Research code of professional ethics and practices and ensures the safety, well-being and interests of enumerators, researchers, interviewees and clients alike, while upholding international research standards.
We use computer assisted personal interviews (CAPI) and computer assisted telephone interviews (CATI). Modern software allows data processing while ensuring data privacy.
Our experience, country knowledge and wide network of qualified interviewers reach across areas and communities to ensure all community groups are represented in our findings.
We were awarded Gallup’s Best Partner in the Middle East & North Africa Award in 2010 for our high quality research. We also received their Most Valued Partner Award (2013), and the MENA World Poll Excellence ‘Courage Under Fire’ prize (2015 & 2019) for adhering to excellent research standards and high quality data collection under difficult war time conditions.
Survey design is rooted in ensuring neutrality, strategically employing various question types, and integrating scales that accurately and effectively capture the sentiments of respondents. Surveys use a blend of both closed-ended and open-ended questions.
We take cultural factors into consideration, such as the mixing of genders or people of different social and political background to ensure that participants feel comfortable to speak freely. We craft questions that are clear, unbiased and neutral to avoid inadvertently leading participants toward a specific answer. Recognizing the linguistic landscape in which we operate, we pay careful attention to local contexts, including dialects and idioms. When addressing sensitive topics, we adopt a delicate and respectful approach. We frame our questions to be non-confrontational and empathetic, emphasizing participants' autonomy. This practice not only safeguards the participants' emotional well-being but also upholds the integrity of our discussions. Afterwards, transcripts adhere to strict and consistent standards.
Having ensured whether face to face or telephone interviews are appropriate, we gain written or verbal consent from respondents. Interviewers are trained to observe strict neutrality as they interact with respondents, ensuring they do not ask leading questions.
Our supervisors coordinate with community facilitators and officials to ensure team safety and that there are no security concerns en route or within the community. In addition, they: make sure that all team members are ready for data collection; ensure that safe transport is available; ensure clear communication with each community, site or facility, and that interviewers contact the person in charge in order to introduce themselves and coordinate the schedule of appointments for interviews.
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